Play Factore Giant Wiggle Press Launch!

Giant Wiggle Play Factore Press Launch Wednesday 25th January

We teamed up with Action for Children and The World of Eric Carle™ to host an exclusive media launch of the Giant Wiggle 2017 at Play Factore, the UK’s largest indoor family entertainment arena. The aim of the event was to encourage children’s centres, nurseries and groups for under-fives to host a Giant Wiggle between 20-26 March to celebrate the UK’s most read children’s book, The Very Hungry Caterpillar™.

At the media launch, the official Very Hungry Caterpillar mascot was busy entertaining the boys and girls and was available for photo opportunities for all guests and press. Afterwards guests had the chance to make use of the amazing facilities at Play Factore. Admission for children invited to this exclusive event was free, but donations to Action for Children were collected on the morning. We also encouraged all guests to dress up in their best caterpillar or butterfly costumes and we managed to get some super cute photos!

Click the link to read all about what MEN’s Parents Writer Emma Gill had to say about this wonderful morning.

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